The use of client testimonials is a matter of personal taste and preference for lawyers (and are subject to the ethical rules of the lawyer’s jurisdication), but they can be very powerful. Testimonials are a popular lawyer marketing tool precisely because they have proven to be powerful. If a client does not have a referral from someone they trust, a testimonial is the next best thing. Testimonials carry more weight than other marketing copy because they are the words of a third party, rather than the words of the business (or law firm) themselves; they are a good way for lawyers to demonstrate their value through the words of their clients. Those words can be very persuasive, and they can be an important part of your lawyer marketing and website strategy.

Allison Shields (Lawyerist, 14. februar 2020)